WROGN Launches its Largest Campaign – The Wrogn Auditions
Virat Kohli Tweeted
Vegas is calling. Spread the word, people!#WrognAuditions
https://t.co/wOvvqGUE9G
https://t.co/dUmlkZ0Tkf— Virat Kohli (@imVkohli) September 5, 2015
Got a good cure for a hangover? You’re going to need it :)
https://t.co/wOvvqGUE9G #WrognAuditions pic.twitter.com/Gskx9VpxP7— Virat Kohli (@imVkohli) September 2, 2015
The campaign kicked off on September 2 when Virat Kohli, who co-owns Wrogn, tweeted “Got a good cure for a hangover? You’re going to need it” to launch the teaser for the game. The tweet generated tremendous engagement on Twitter, leading the hashtag #WrognAuditions to trend on the number one spot on Twitter. The conversation gained further momentum, when Virat tweeted again a few days later.Hosted on a microsite off the brand’s website and available on Android and iOS as an app, Wrogn Auditions promises to be an engaging, fun game with questions such as “Would you get a tattoo of your girlfriend’s name?”. Every question is timed, and players need to give the “Wrogn” answer to get to the next question. If a player loses, new “lives” can be gained by posting one’s participation to Facebook.
Wrogn Auditions co-owns with Virat Kohli
Co – owned by Universal Sportsbiz Pvt. Ltd and Indian Cricket team captain Virat Kohli, Wrogn launched in November 2014, and has since gained immense popularity. With a unique combination of color and detailing, Wrogn garments are a quintessential accomplice for a care free lifestyle!
About WROGN:WROGN (pronounced wrong), launched in October 2014, is a breakaway youth fashion brand which is inspired by the distinctive sense of style and the enormous youth appeal of cricketing genius, Virat Kohli. WROGN is an extension of his bold and dynamic personality which is expressed in each piece of clothing. WROGN is targeted towards open minded and progressive young men, who like to make their own choices in life. The brand is experimental in its ethos and product philosophy. WROGN is one of the highest selling fashion brands on fashion portal Myntra and is available in prominent Shoppers Stop locations.