Telugu people's favorite Mysore Sandal Soap's new logo..!!

Sowmiya Sriram
Telugu people's favorite mysore Sandal Soap's new logo..!!
There are still families in tamil Nadu who love to bathe with mysore Sandal Soap. mysore Sandal Soap is a product of the globally recognized karnataka Soaps and Detergent Limited. In this situation, the company will expand its identity by adding about 480 new distributors across india by 2025. This mysore Sandal brand, which was popular among South indians till now, has now started expanding its market presence in states including Jammu and Kashmir, Nagaland, Gujarat, and Punjab. This oval-shaped mysore Sandal Soap has been with the same logo and packaging for the last 40 years. It is sold in a red and green carton with the tagline "The only soap with 100% pure sandalwood oil".
 In this case, the company has embarked on an effort to refresh its branding in 2025. As a result, the soap is expected to be released with a logo and a new tagline. Interestingly, the state of karnataka, where the soap is manufactured, is not the leading consumer of mysore Sandal Soap. andhra pradesh is the leading consumer of mysore Sandal Soap. It is followed by tamil Nadu at 2nd place. karnataka is in 3rd place. In this case, the 108-year-old public sector undertaking has started expanding the footprint of the mysore Sandal brand. The company manufactures various products from agarbattis to cleaners. However, most customers prefer mysore Sandal Soap, said Dr. prasad P.K.M., Managing Director, KSDL. In march 2024, KSDL had crossed the Rs 1500 crore turnover mark. This is the highest turnover in the last 40 years. According to KSDL officials, this success is due to the diversification of their products and the use of good marketing strategies.
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