Male models in women's underwear ads..!? Weird in China..?

Sowmiya Sriram
Male models in women's underwear ads..!? Weird in China..?
Men in china are now modeling in women's underwear ads. china bans female models from displaying underwear online. The decision is said to be a result of the country's law against spreading obscene material online. Because of this, Chinese livestream fashion companies have chosen a new approach to showcase underwear online. Chinese fashion companies hire male models. These male models appear in advertisements wearing women's underwear, including push-up bras, snug corsets, and lace-trimmed nightgowns. Videos of male models in female underwear are going viral on Douyin, China's version of TikTok.
The owner of a livestream business, Sue, also introduced a male model in a silk robe on the social media site. The light and luxurious boudoir of the wife and adults, the New York Post reported. But it is doubtful how long this innovative initiative can be continued. Because china is reportedly taking steps to curb "feminine" portrayals of men in the media.
After the video of the male models went viral, netizens shared their opinion on the decision. If it's a female model the live stream will be banned anytime soon. Never seen this before. It's taking away women's jobs, wrote one user. Another commented that "men wear underwear better than women".
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