Paid Reviews got Exposed finally
The indian film industry is divided over karan Johar's dharma Productions' decision to forgo early press screenings of their films, beginning with Jigra. According to the production company, the goal of this tactic is to give preference to "genuine" crowd reviews above those from reviewers. dharma productions defended its choice, arguing that it was necessary to reduce the quantity of "paid" evaluations that certain reviewers were writing, as these were eventually undermining the integrity and reputation of the motion picture business.
It contended that illicit financial discussions are held during these events in order to manipulate the reviews, with certain influencers who have now turned critics demanding up to ₹60,000 for writing a review based on a particular story. This, it was said, undermines the legitimacy of the sector. Although the audience and insiders have differing opinions on the issue, professional reviewers are not at all happy with this approach. Numerous well-known critics have referred to the move as "disappointing," arguing that it will encourage hasty judgments that will lower the caliber of assessments.
Opinions among fans on the subject are very split; some applaud the decision as an attempt to stop the extortion industry, while others see it as a sign of Dharma's lack of faith in its movies. Production companies like YRF have been following this route for a very long time, therefore dharma is not the first to do so. Whatever the case, dharma Productions' action has undoubtedly raised major concerns about the legitimacy and openness of Bollywood's film advertising system.