The impact of Artificial Intelligence, the threat of deepfakes
The impact of Artificial Intelligence, the threat of deepfakes…Voting is currently taking place in india for the lok sabha elections. Spread over six weeks and seven phases, the indian general election is the largest democratic election in the history of the world, where the world's largest group of voters will exercise their franchise. One of the challenges of conducting elections for such a large group of voters includes expense. In the 2019 elections, around $7 billion was spent by the election Commission, political parties and candidates. The 2024 elections are expected to be even more expensive. It is not possible that technology should not be used in such a big event. Therefore, there is no hesitation in saying that perhaps this will be the biggest example of contribution of technology in an election process in human history.Social media pollsThe indian elections of 2014 and 2019 were known as "social media elections", as all parties made extensive use of social media platforms for campaigning. The 2024 lok sabha elections being held in india are being seen as a major emerging tool of AI. This is not the first time that the indian political world has seen the use of technology to communicate messages. Such technology has been in use for over a decade, with the bjp in particular being at the forefront of leveraging wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital tools.During the 2014 indian general elections, the bjp used technology-driven tools and social media to target voters with personalized messages, setting a tradition of integration of technology into political strategies. After that, AI has also made deep inroads into indian politics, through which campaigns are being conducted and elections are being fought.India saw its first known deep fake video during the delhi Assembly elections in february 2020. Manoj Tiwari, then BJP's delhi unit president, was visible in two manipulated videos. In one, he is seen speaking in english and the other in Haryanvi, so that he can give information to the voters in both languages simultaneously.