First Hit After Four Flops!

S Venkateshwari
Srinivasa Chitturi, a producer, made his tollywood debut with productions starring mid-range stars. His debut film, "Seetimaarr," starring Gopichand, received moderate reviews and was a disappointment. Srinivasa went on to make three additional films: "Warrior," "Custody," and "Skanda," all of which had dismal results. Despite initial predictions that "Skanda" would be a hit, it turned out to be a letdown. But recently, he achieved a major success with Nagarjuna's Na Saami Ranga.
Na Saami Ranga was released during Sankranthi, and it was Srinivasa Chittoori's first taste of success in the industry. Even before the film's debut, he had ensured substantial profit, with Nag securing theatre rights, which covered nearly the whole expenditure. The film's popularity resulted in additional cash from post-release revenues.
After facing financial difficulties with prior films such as Skanda, where he had to raise cash to reimburse buyers, Naa Sami Ranga was a welcome respite for the producer. The picture was made on a tight budget and short timeline, with a precisely planned release strategy. Srinivasa Chittoori is now preparing to take on new film projects, buoyed by the good response and warm welcome to his current feature.

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