Devara - 1 AM Shows are NO GOOD
The final two weeks of the promotion campaign are left until the 27th of this month when Jr. ntr and koratala Siva's Devara is set to hit theaters. In summary, it has been verified that Devara lasts for two hours and fifty-seven minutes following the censor. This is a commercial potboiler with a long duration. The fact that the movie would reportedly have special screenings beginning at one in the morning across much of the telugu state is even more worrisome for those concerned.
It is a bad idea to have fan events for a three-hour movie at one in the morning. In any case, the audience won't be mentally prepared to see a three-hour movie. Devara is a mass-market movie, thus there are already huge expectations for it. Holding those early events, which are mostly attended by fans, would be extremely risky.
There's a great chance that bad press will start circulating from these events even before the release. If not, there is only one possible explanation: koratala must have produced a flawless product with zero latency. With their long runtime, the early shows can only be explained in this way.
It is a bad idea to have fan events for a three-hour movie at one in the morning. In any case, the audience won't be mentally prepared to see a three-hour movie. Devara is a mass-market movie, thus there are already huge expectations for it. Holding those early events, which are mostly attended by fans, would be extremely risky.
There's a great chance that bad press will start circulating from these events even before the release. If not, there is only one possible explanation: koratala must have produced a flawless product with zero latency. With their long runtime, the early shows can only be explained in this way.