Indian Govt Puts OTT Apps in Tension
Private broadcasters are worried about how India's state-owned broadcaster Prasar Bharati's planned launch of its own OTT platform may affect their companies. sports will be included on Prasar Bharati's new platform, although this has not been verified. Private broadcasters worry that their capacity to generate revenue from sports broadcasting may be harmed if Prasar Bharati transmits sporting events without charge.
According to a spokesman, sports broadcasting may suffer significantly if private broadcasters are forced to provide Prasar Bharati with live sports feeds. Because sports draw sizable crowds and bring in a lot of money from advertising, sports rights are important. On its platform, Prasar Bharati wants to provide a variety of material, such as news, entertainment, and maybe sports. The broadcaster has yet to make an official statement on these plans.
The rights to stream important cricket competitions in india are currently held by Disney Star and Viacom18 through 2027 and 2028, respectively. In an effort to draw in more people, Prasar Bharati could first provide free memberships. Broadcasters are required to share broadcast signals with Prasar Bharati for major events like the olympics and Asian Games in order to guarantee greater accessibility. This covers women's cricket, Twenty20 cricket, one-day cricket, test cricket, and India-playing ICC matches.
According to a spokesman, sports broadcasting may suffer significantly if private broadcasters are forced to provide Prasar Bharati with live sports feeds. Because sports draw sizable crowds and bring in a lot of money from advertising, sports rights are important. On its platform, Prasar Bharati wants to provide a variety of material, such as news, entertainment, and maybe sports. The broadcaster has yet to make an official statement on these plans.
The rights to stream important cricket competitions in india are currently held by Disney Star and Viacom18 through 2027 and 2028, respectively. In an effort to draw in more people, Prasar Bharati could first provide free memberships. Broadcasters are required to share broadcast signals with Prasar Bharati for major events like the olympics and Asian Games in order to guarantee greater accessibility. This covers women's cricket, Twenty20 cricket, one-day cricket, test cricket, and India-playing ICC matches.