samantha Ruth Prabhu has never held back on expressing her passion for eating wholesome, fresh cuisine. However, what if that enthusiasm led to a more significant shift in our perspective on farming? This is precisely the case with Urban Kisan, an agri-tech firm located in hyderabad that has captured Samantha's interest and earned her funding.
What began as a personal search for healthy, toxin-free food has evolved into a partnership with Urban Kisan, a business that is shattering stereotypes with its cutting-edge soilless agricultural techniques. The Hyderabad-based company, which focuses on cutting-edge soilless farming, is addressing issues related to global food security while increasing access to fresh, non-toxic vegetables.
 
All That Doesn't Grow On Soil
Is nutritional security guaranteed by consuming only four varieties of lettuce? Without spinach, eggplants, or chickpeas, what would a vegetable garden be? These queries highlight the shortcomings of conventional hydroponics and speak to the indian way of thinking. Urban Kisan, on the other hand, is pushing these limits and demonstrating that soilless farming can provide sustainability and diversity.
 
Established by biotechnology specialist Sairam Pallicherla and accounting specialist Vihari Kanagalu, Urban Kisan cultivates over 50 different products, including fruits, flowers, and leafy greens, in vertical farms that need little sunshine or land. What sets them apart is their cutting-edge research and innovation, which samantha recognized early on as a game-changer.
Hyderabad's Favourite Farm Bowl
Urban Kisan creates its own materials, nutrient solutions, climate control systems, and crop types, in contrast to many hydroponic endeavors that rely on assembling off-the-shelf components. They have been able to grow their business and differentiate themselves in a crowded market thanks to their all-encompassing strategy.
The influence of Urban Kisan goes much beyond India. The firm has extended to the United States, where it constructs large-scale hydroponic farms to produce high-quality, non-toxic food, with its research and development headquarters being in Hyderabad. Their well-liked "Farm Bowl," which is brimming with fresh hydroponic vegetables, has gained popularity among health-conscious patrons in Hyderabad.
Samantha's Interest In Promoting Healthy Food
According to Vihari Kanagolu, the creator of Urban Kisan, the movie diva decided to invest in the business because she is passionate about promoting healthy eating programs. He emphadata-sized that even in 2020, when the business was only getting started, samantha was keen to invest. She is also eager to get involved in the company's continuing operations.