Box Office - Bad Talk But Big Collections?
These days, one of the greatest achievements is to aggressively market a movie to the point that, despite any negative comments, it draws large crowds to cinemas and earns crores of rupees. Regardless of the buzz around the opening day of the performance, people are swarming the cinemas, drawn in by the heavy marketing, and it appears that strategy is working in Bollywood.
Critics recently gave Hrithik Roshan's "Fighter," a patriotic movie centred around the fatal Pulawam attack, a harsh thumbs down for having a dull story and few memorable scenes. During its 16-day run, the movie brought in over ₹190 crores at the box office. Even though the movie had a ₹250 crore budget, the producers will undoubtedly be able to make ends meet thanks to these net receipts, wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital streaming, and satellite rights.
The other day, Teri Baaton Mein Aisa Uljha Jiya, the newest movie starring shahid kapoor and Kriti Sanon, was released and was met with negative criticism. On the first day, the movie brought in ₹7 crores nett, but on the second day, its collection increased to ₹10 crores nett. Despite receiving less than stellar reviews, the movie brought in ₹34 crores net worldwide in just two days at the box office. It appears like a successful sunday is in the works. That is the current mode of operation in Bollywood.