Nokia Maker HMD Is Launching A Barbie Flip Phone. Everything You Should Know
Nokia Maker HMD Is Launching A Barbie Flip Phone. Everything You Should Know
Transitioning from solely Nokia-branded products, the Finnish company, now rebranded as "Human mobile Devices" (HMD), expands its horizons to introduce devices under its label.
This collaboration between Mattel and HMD marks a pivotal step in the latter's strategic evolution, following its september announcement. Transitioning from solely Nokia-branded products, the Finnish company, now rebranded as "Human mobile Devices" (HMD), expands its horizons to introduce devices under its label and forge partnerships with innovative allies.
Mattel's involvement is just the beginning, as HMD's CEO hints at forthcoming collaborations with other dynamic partners, according to a report by The Verge. Regarding the upcoming phone, details are still under wraps, but it's set to debut this summer.
Details regarding pricing, specifications, and features for the yet-to-be-named Barbie phone remain undisclosed.
However, anticipate a classic feature flip phone rather than a smartphone. Adam Ferguson, HMD's global head of insight, proposition, and product marketing, confirms in an interview, as quoted by The Verge, that it will be a completely new device, emphasizing that Barbie's brand demands unique and customized solutions rather than off-the-shelf offerings. This revelation follows closely after leaked images surdata-faced on 91 Mobiles, showcasing a smartphone strikingly reminiscent of HMD's existing nokia lineup, now adorned with the HMD logo in place of the former nokia branding.
HMD's decision to explore other brand names does not signify a complete abandonment of the nokia branding. Ferguson refutes any notion that HMD is considering alternate brand names due to a decline in Nokia's popularity. He emphadata-sizes that the move is driven by the company's desire to capitalize on additional opportunities through a multi-brand strategy.