50 Cent Of Indian Users Pick Up Smartphones Out Of Habit !!!
50 Cent Of indian Users Pick Up Smartphones Out Of Habit: Study
The report further stated that approximately 55 percent of the time, consumers picked up their phones without a clear intent.
In our research, we have seen about 50 percent of the time consumers do not have clarity on why they pick up the phone -- they do it out of habit," said kanika Sanghi, Lead - Centre for customer Insights India. The report further stated that approximately 55 percent of the time, consumers picked up their phones without clear intent, whereas 50 percent of the time, they were very clear about the task at hand. Additionally, the report mentioned that for 5 to 10 percent of occasions, consumers had partial clarity on why they accessed their phones.
The report's conclusions are derived from real clicks/swaps data collected from over 1,000 users, supplemented by extensive consumer interviews conducted nationwide in India.mMoreover, the report stated that approximately 84 percent of users check their phones within 15 minutes of waking up. The study also introduces a concept called 'Surdata-faces,' an AI-enabled lock screen that allows users to access features directly from their home screen without having to navigate to the app.
"Smartphones are evolving -- the recent spate of discussions in media and at industry events on themes like ‘AI on device’ or ‘app-less experience through Gen AI’ is a testament to that evolution," Nimisha Jain, Senior Partner and Managing director at BCG, said in a statement.