Sun Direct DTH Top in the list..? How did this happen..?

Sowmiya Sriram
Sun Direct DTH Top in the list..? How did this happen..?

In this Internet world where technology and service quality are changing in all sectors in india, the DTH sector is losing customers. Recently, the PIR report released by the Telecom Regulatory Authority of india (Trai) stated that the private DTH companies in india lost around 16 lakh customers in the march quarter. As a result, the overall DTH subscriber base in india declined to 66.92 million from 68.52 million in the march quarter of last year.
There are 4 DTH companies in india currently operating with 69.57 million active customers. Looking at the market dominance of the 4 DTH companies, Tata Play of the Tata Group is the dominant player. Tata Play alone has about 33.23 percent market share in the indian DTH market. It was 33.48 percent compared to last year.
Tata Play is followed by Bharti Telemedia i.e. airtel DTH with 26.24 percent market share, Dish tv with 22.10 percent market share, and sun Direct with 18.43 percent market share. Only sun Direct and Dish tv gained more customers in the march quarter. Ministry of Information and Broadcasting (MIB), as on 31.03.2022 there are 20 IPTV operators.
At present, andhra pradesh State Fibernet Limited has 7,50,306 customers at the end of march 2022.The number of private satellite tv channels licensed by the Ministry of Information and Broadcasting (MIB) has decreased from 893 in Q4 2021 to 885 in Q1 2022. The total number of pay channels has decreased from 543 to 540, while the number of free-to-air (FTA) channels has decreased from 350 to 345.
Apart from radio channels operated by All india Radio (AIR), as per the data reported by FM radio operators to TRAI as on 31 march 2022, 386 private FM radio channels in 113 cities are operated by 36 private FM radio operators.
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