Tobacco Responsible For Nearly 1.35 Million Deaths Every Year: WHO Survey
Health Ministry To Ask bcci To Stop Surrogate Advertising Of Tobacco Products During cricket Matches: Report
The Directorate General of health Services will reportedly ask bcci to stop broadcasting all surrogate advertisements that promote tobacco products.However, even the bcci functions as per a certain guideline and protocol. It now seems like they would be reached out to by the Union health Ministry who want to discuss the surrogate advertisements flooding television and even wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital streaming platforms during India's international cricket match.
While public figures are shown promoting 'elaichi' mouth fresheners, in reality, these are all manufactured by companies that make tobacco product makers. However, the government feels that they tend to attract youth and ultimately entice them into tobacco consumption.
"Cricket matches are widely popular among the young population. There have been multiple instances wherein surrogate smokeless tobacco ads are being displayed during cricket matches and celebrity endorsements happening.This tends to indirectly attract the youths. The health ministry’s DGHS (Directorate General of health & Services) may communicate to the bcci urging them to stop showing tobacco-related ads in any form," an official was quoted as saying by Mint.
Tobacco Responsible For Nearly 1.35 Million Deaths Every Year: WHO Survey
A 2016-17 study titled the Global Adult Tobacco survey (GATS), conducted by the World health Organisation (WHO), reveals that nearly 1.35 million deaths reported every year are related to tobacco consumption in its various forms.Based on these considerations, it is being learned that the health ministry will ask bcci to stop the broadcasting of all surrogate advertisements that promote tobacco. In addition, stadiums that have advertisements for such products could will also be asked to stop by the Ministry, as per the media report.