Apple's brand value grew 16% to $214.5 billion
As per the ranking, Apple's brand value grew 16% to $214.5 billion and it went on to become the first company in the US to hit the $1 trillion market cap. Further as per report findings "In second place, Google was up 10% to $155.5 billion while Amazon is valued at $100.8 billion". Moreover, Microsoft (valued at $92.7 billion) was fourth while Coca-Cola (valued at $66.3 billion) came fifth followed by Samsung on the sixth spot.
Accordingly, Facebook's brand value has declined 6 percent this year in the wake of the Cambridge Analytica data scandal. Charles Trevail, Global Chief Executive of Interbrand, was quoted as saying "A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways". Moreover, Spotify and Subaru made it to the global top 100 brand list for the first time.