Small car concept will preview a new Suzuki sub-brand
According to sources Suzuki usually has some pretty interesting exhibits lined up for the Gaikindo Indonesia International Auto Show (GIIAS), and as per a report, this year's edition (that begins on August 2) will see the debut of a new concept car, which Suzuki will put into production.
Meanwhile when speaking to Indonesian news outlet Kompas, Harold Donel, Head of Product Development & Marketing Research, PT Suzuki Indomobil Sales, confirmed that this new concept will be a city car, but also went on to clarify that it'll be part of a new sub-brand, and will be an Indonesia only model. Harold said "The model is city car and most importantly it is a sub-brand of Suzuki that is made specifically for the Indonesian market only".
Moreover details on the city car and the new
sub-brand are scarce; Harold added how the idea behind this new sub-brand is to
reinforce Suzuki's model range, and how this city car will be targeted at a
younger customer base. Furthermore the concept car will be mass produced in the
future, targeting young consumers, which means buyers with age up to 35 years.
This is a new identity Suzuki for the Indonesian market."