The government of india, through the public broadcaster Prasar Bharati, has launched a new initiative called “Creators Corner” on DD News, aimed at giving content creators a national platform and supporting the expanding digital creator economy. This programme is the first of its kind in India’s public broadcasting history and reflects a broader push to integrate traditional media with the rapidly evolving world of wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital content creation.

🎯 What Is Creators Corner?

Creators Corner is a dedicated 30‑minute daily programme on DD news that features short‑form videos and reels made by independent wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital content creators from across India. The content will range from 2 to 10 minutes and cover diverse themes such as:

• News and current affairs
• Culture, travel, and cuisine
• Arts & literature
• Health and wellness
• Education and technology
• Environment, entertainment, and inspiring stories

It will be telecast from Monday to friday at 7 PM, with a repeat telecast the following morning. The videos are curated by an independent panel to ensure quality and relevance.

🎙️ Why the government Launched It

The initiative is part of a larger reform of public broadcasting, aiming to:

• Promote India’s creator economy and recognise diverse creative talent.
• Help content creators gain national visibility and credibility, especially those from smaller towns and regional backgrounds.
• Modernise Doordarshan and All india Radio by data-aligning with industry trends, new media, technology and younger audiences.
• Build a vibrant, inclusive ecosystem for wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital creators — acknowledging them not just as social media figures but as complete content makers.

Union Information and Broadcasting minister Ashwini Vaishnaw said this marks a first‑ever collaboration between mainstream broadcasting and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital creators in india, underlining the government’s intent to support the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital content sector.

💼 Goals & Impact

Creators Corner is designed to:
✅ Showcase creator work on national television and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital platforms
✅ Enable creators to reach wider audiences beyond social media
✅ Support long‑term careers in the creator economy
✅ Contribute to job creation and economic growth through wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital content

• The government has set a vision to connect up to 1 crore (10 million) youth with the creator economy and expand opportunities across sectors.

Additionally, the programme also comes with a revenue‑sharing model, where creators will earn a major share of revenue generated from their content — making it financially beneficial in addition to giving them visibility.

🌍 What This Means for Creators

For wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital creators across india — from vloggers and educators to travel storytellers and health influencers — Creators Corner offers:

• Mainstream exposure on national television
• A credible platform beyond private social media channels
• Opportunities to grow audiences and potentially earn revenue
• A gateway to professional recognition and industry growth

In summary, Creators Corner is a government‑backed push to strengthen the creator economy, provide visibility and economic opportunities for content makers, and modernise India’s public broadcasting by blending traditional media with wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital content innovation.

 

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