47% Urban Parents say their Children spend an average of 3 hours or more each day online – Survey
Currently one in two urban indian parents feel their children are addicted to social media, OTT and online gaming platforms which is making them aggressive, impatient and lethargic, according to LocalCircles survey. The study received over 70,000 responses from parents located in over 368 urban districts of the country. 61% respondents were men while 39% respondents were women. 43% respondents were from tier 1, 27% from tier 2 and 30% respondents were from tier 3 and 4 districts.Meanwhile the survey first asked parents in urban areas, “How much average time per day are children between ages 9-17 in your family spending on social media, videos/ OTT and online games on internet?" Of the 13,285 who responded to the question, 10% of parents/ guardians stated that their children in the age group 9-17 year spent “6+ hours" on the internet; 37% of respondents stated “3-6 hours"; 39% of respondents stated “1-3 hours"; 9% stated “up to 1 hour" and only 5% stated that their wards are “spending hardly any time on social media, videos/OTT and online games".Moreover to sum up, majority of urban indian parents of children between ages 9-17 admit that their children are addicted to social media, videos or online gaming and in some cases one or more such mediums. The highest number of urban indian parents of children ages 9-17 say aggression, impatience and lethargy in their children is a result of excessive time spent on social media, videos/OTT or online games. To sum up, highest percentage (33%) of urban indian parents surveyed believe that india should operationalize mandatory parental consent for children joining social media, OTT and online gaming platforms via Aadhaar authentication