Aamir Khan Decides to Hold Off on Selling Digital Rights Until After Theatrical Release
Aamir Khan Decides to Hold Off on Selling wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital Rights Until After Theatrical Release
Aamir Khan, known for setting trends in bollywood, is making headlines again with a bold decision regarding his film production. Aamir has chosen not to sell the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights of his upcoming films until they have completed their run in theaters.
“Aamir is determined not to pre-sell the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights of his films,” a source revealed. “He aims to keep his films exclusive to the big screen for at least 12 weeks, with the intention of reviving the social comedy genre.” The source added that Aamir will only negotiate the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights after the film’s theatrical release, valuing the film based on audience reception during its cinema run.
Typically, indian exhibitors require a minimum 8-week gap between a film’s theatrical release and its wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital debut. However, Aamir Khan’s decision extends this period further. This move seems influenced by his recent experience with Laapataa Ladies, a film directed by his ex-wife kiran rao and co-produced with jio Studios, which saw a strong marketing push and a successful theater release on march 1.
In other news, aamir khan has appointed aparna Purohit, former Head of Originals for Prime Video india and Southeast Asia, as the new head of his production house. He also shared his intention to focus more on producing in the coming years. Upcoming projects from aamir khan Productions include Sitaare Zameen Par by RS Prasanna, starring Aamir and genelia D’Souza (slated for a christmas release), Rajkumar Santoshi’s Lahore 1947 with sunny deol and Preity Zinta, and an untitled romantic drama by sunil Pandey featuring Aamir’s son junaid khan and bollywood newcomer Sai Pallavi.
Aamir Khan, known for setting trends in bollywood, is making headlines again with a bold decision regarding his film production. Aamir has chosen not to sell the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights of his upcoming films until they have completed their run in theaters.
“Aamir is determined not to pre-sell the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights of his films,” a source revealed. “He aims to keep his films exclusive to the big screen for at least 12 weeks, with the intention of reviving the social comedy genre.” The source added that Aamir will only negotiate the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights after the film’s theatrical release, valuing the film based on audience reception during its cinema run.
Typically, indian exhibitors require a minimum 8-week gap between a film’s theatrical release and its wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital debut. However, Aamir Khan’s decision extends this period further. This move seems influenced by his recent experience with Laapataa Ladies, a film directed by his ex-wife kiran rao and co-produced with jio Studios, which saw a strong marketing push and a successful theater release on march 1.
In other news, aamir khan has appointed aparna Purohit, former Head of Originals for Prime Video india and Southeast Asia, as the new head of his production house. He also shared his intention to focus more on producing in the coming years. Upcoming projects from aamir khan Productions include Sitaare Zameen Par by RS Prasanna, starring Aamir and genelia D’Souza (slated for a christmas release), Rajkumar Santoshi’s Lahore 1947 with sunny deol and Preity Zinta, and an untitled romantic drama by sunil Pandey featuring Aamir’s son junaid khan and bollywood newcomer Sai Pallavi.