Battle of Tillu Square and Family Star with IPL
The nation is engulfed in the IPL craze, which poses a serious challenge to even Tollywood. Now that the IPL season is underway, jio cinema is seeing an incredible increase in viewership that reaches over 20 crore during prime time match hours. Many individuals, particularly the younger generation, are riveted to their phones while watching jio Cinema's IPL. cinema is reduced to a secondary option in this elevated environment. This makes it challenging for filmmakers to pique viewers' attention in their works.
Two of the upcoming releases that are getting a lot of attention are "Tillu Square" and "Family Star." The goal of 'Tillu Square''s creators is to rekindle interest and increase talk about the movie with the release of a trailer today. In a similar vein, the trailer for "Family Star" is set to debut on march 28 and is counting on making an impression to get viewers into theatres.
Both films are getting some excitement and might perform well at the box office, at least during opening weekend. To maintain their strong box office performance, they will need to contend with the IPL craze. These films need to have amazing content in addition to captivating trailers to maintain the momentum at the box office during the IPL excitement and take advantage of the Summer season.