They got used to OTT...!? Now they like it..!?

Sowmiya Sriram
They got used to OTT...!? Now they like it..!?
The OTT market has grown tenfold in four years. Especially before Corona, OTT did not have much support. The OTT market has grown tenfold in four years. However, the OTT market has grown exponentially during the Corona period as theaters were closed for months. OTTs keep increasing their rates if the number of users is increasing.
No matter how many new OTTs come, the rates are not decreasing. OTT companies are trying to outdo each other to make money. Till now OTTs who gave the audience a taste of OTT content and gave subscriptions for a small amount are now increasing the rate by a huge amount. people who are addicted to OTT content want to watch movies and serials no matter how much they spend. amazon seems to be looking for a new revenue stream. amazon is also preparing to bring ads which are limited to only a few OTTs so far. amazon, which is already offering new content in the rental system, also intends to earn revenue with pre-emptive ads. Users have to watch 3 to 4 minutes of ads every 20 minutes. If you don't want ads, you have to take another plan. All in all, OTTs are trying all possible ways to squeeze money from consumers. OTT viewers who are annoyed with ads on Aha and Disney Plus Hot Star will now have to watch those ads on amazon as well. Habitual life... Even if ads come or anything else, you have to watch it thinking it's wrong.

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