Swiggy CEO Advocates for Work-Life Balance, Critiques Hustle Culture

Sudha Subbiah
Swiggy CEO Advocates for Work-Life Balance, Critiques Hustle Culture
In a recent discussion at Techsparks in Bengaluru, swiggy CEO Rohit Kapoor addressed the prevalent hustle culture that often prioritizes relentless work over personal well-being. He highlighted the negative impacts of this mentality, including burnout, anxiety, and deteriorating mental and physical health.
Kapoor acknowledged that while there are times when working late is necessary, it shouldn’t become a daily habit. He pointed out the discrepancy in how people portray their late-night work schedules, noting, “Those who say they work till 3 am never mention that they arrive at the office by 1 pm the next day.” This reflects a broader concern about the unrealistic expectations set by hustle culture.
Emphasizing the importance of maintaining relationships and personal health, Kapoor stated that working hard is crucial, but not at the expense of personal life. His comments have resonated widely, with many on social media expressing agreement and support for a more balanced approach to work.
Responses included remarks like “He got a point” and “Finally someone is normal,” indicating a growing desire for change in workplace norms. One follower even suggested that Kapoor’s perspective was a compelling reason to subscribe to Swiggy’s upcoming IPO.
With a background that includes roles at McKinsey, Max India, and oyo before leading swiggy, Kapoor's insights reflect a shift towards recognizing the importance of work-life balance in today’s fast-paced environment.


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