Organic Box-Office Collections - A New Trend - Disaster But Honest
The movie might have had a successful weekend at the box office, but because of Sanam Teri Kasam's rerelease, people are choosing the romantic drama over the recently released rom-com. According to a number of reports, on the first day, the Sanam Teri Kasam filmmakers held self-bookings for their movie. Due to this, the movie had a gigantic re-release on Friday.
Despite the modest collections, Loveyapa's creators are presenting the actual numbers without embellishing them, in contrast to others, which is causing industry anxiety. Although they are paving the way for other filmmakers to follow, it is unclear when corporate bookings and number inflation will end. How Loveyapa and Sanam Teri Kasam forge their future in the movie theater industry is still up in the air.