Prabhas Exposes Sad State Of Satellite Rights
Kalki 2898 AD is having trouble selling its satellite rights, even though film starred Prabhas, Kamal Haasan, amitabh bachchan, and deepika padukone and made ₹1,000 crore globally. Numerous industry watchers are taken aback by this, particularly in light of the movie's strong box office success and fierce competition for the OTT rights.
The growth of streaming services is mostly to blame for the satellite market's downturn. These days, a lot of people favor ad-free streaming services like Netflix and amazon Prime Video. They are now less inclined to watch movies on television, where commercials are frequently shown. Because of this, satellite companies are reluctant to pay the exorbitant costs for kalki 2898 AD, which forces manufacturers to look for consumers who would agree to their terms.
The growth of streaming services is mostly to blame for the satellite market's downturn. These days, a lot of people favor ad-free streaming services like Netflix and amazon Prime Video. They are now less inclined to watch movies on television, where commercials are frequently shown. Because of this, satellite companies are reluctant to pay the exorbitant costs for kalki 2898 AD, which forces manufacturers to look for consumers who would agree to their terms.
Prabhas's admirers are humiliated by the circumstances, while other stars' fans have taken advantage of it to mock him. Kalki's producers would do well to move fast to sell the satellite rights. Even popular movies have trouble drawing viewers when they debut on television, according to broadcast industry executives, which results in reduced advertising rates.
For satellite rights, producers frequently ask for ₹10–15 crore, although it's difficult for networks to recoup even 30–40% of that through advertising. The greatest hits from Prabhas, like as Salaar, also had trouble achieving decent TRPs on television. tv is now less of an attractive place to consume material due to the rise of streaming services. Satellite rights used to be a significant source of income for movie producers. However, in recent years, satellite rights costs have dropped by 30–40% as a result of decreased tv viewership. Satellite rights are becoming less valuable since networks like Star and Zee increasingly want to release movies on over-the-top (OTT) platforms first.
Experts in the field agree that the move to wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital viewing has made it more difficult to sell satellite rights. There has also been an impact on the advertising income that sets price. Instead of spending money on movie premieres, broadcasters would rather invest in reality programs and other formats that yield higher advertising returns. The market is generally depressing, and advertising are dealing with limited resources. A difficult atmosphere is created for producers and broadcasters alike by the discrepancy between advertising prices and producers' expectations for satellite rights.