OTT Platforms Ignoring Malayalam Movies?
Notable for churning out some of India's greatest films, the malayalam film industry continues to turn out critically acclaimed and financially successful films like 2018 and Manjummel Boys, Premalu, and Aavesham. It still lags behind its tamil and telugu equivalents, though, as their distribution networks in the North are more extensive.
Major OTT platforms have little interest in obtaining the rights to malayalam films, despite the creative and commercial prowess of the industry. The main OTT players are not showing any interest in the market. Three years ago, malayalam films were actively being purchased by streaming services like Netflix india and amazon Prime. They have largely stopped as of today. Only SonyLIV and Disney Hotstar appear to be interested at the moment, although their pricing are quite cheap.
Major OTT platforms have little interest in obtaining the rights to malayalam films, despite the creative and commercial prowess of the industry. The main OTT players are not showing any interest in the market. Three years ago, malayalam films were actively being purchased by streaming services like Netflix india and amazon Prime. They have largely stopped as of today. Only SonyLIV and Disney Hotstar appear to be interested at the moment, although their pricing are quite cheap.
Aadujeevitham, directed by prithviraj Sukumaran, is a huge smash, although the OTT rights haven't been sold yet. Large-budget telugu and hindi films can bring in between 100 and 250 crores, yet malayalam films frequently fall short of even 15 crores. The OTT platforms don't appear to be in a rush to purchase malayalam films' wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights. The fact that malayalam films, in spite of their critical praise, mostly attract to a select group of affluent moviegoers might be one explanation for this tendency. It may be difficult for OTT platforms to justify buying these films because they require a large audience to make their expenditures worthwhile.