IPL value grew by more than 400% in 15 years!
The indian Premier League (IPL) 2024 began on march 22, and the first two weeks of the competition's schedule have been made public by the Board of Control for cricket in India. Ten cities will host a total of 21 matches during this time. The remaining matches' schedule will be revealed later.
More than just a sports league, the IPL is now. With its brand worth rising 28% to $10.7 billion, it has become a "decacorn," a privately owned firm valued at more than $10 billion. The brand worth of india Today increased by 433% during the 15 years between the debut date in 2008 and 2023, according to an analysis conducted by the Data Intelligence Unit of india Herald.
More than just a sports league, the IPL is now. With its brand worth rising 28% to $10.7 billion, it has become a "decacorn," a privately owned firm valued at more than $10 billion. The brand worth of india Today increased by 433% during the 15 years between the debut date in 2008 and 2023, according to an analysis conducted by the Data Intelligence Unit of india Herald.
The value of the IPL was $4.7 billion in 2021. This indicates that its brand worth quadrupled in only two years. The value of a league's whole ecosystem, including sponsorships, income, stadium attendance, tv and internet viewership, player and team values, and advertising, is known as brand value. The league's price may be soaring, but a new Brand Finance research claims that it is still much below certain international football leagues, such as La Liga, Bundesliga, and Barclays Premier League.
However, the indian Premier League (IPL) was one of the most valuable international cricket competitions in 2023, valued at $10,681 million, followed by The Hundred League in England, valued at $508 million. Third place went to the south africa 20, which was valued at $398 million. With $299 million, the pakistan Super League came in sixth.
The mumbai Indians are the most valuable team in the indian Premier League (IPL) with a valuation of $87 million, followed by the chennai Super Kings ($81 million). The most valued teams are also the ones who win more. At $79 million and $70 million in valuation, respectively, kolkata Knight Riders and royal challengers Bangalore are ranked third and fourth, respectively. punjab Kings, valued at about $45 million, is in last position.
In the previous season, lucknow Super Giants was the fastest-growing franchise with 48 per cent growth, followed by gujarat Titans, which grew its value by 38 per cent. Sunrisers hyderabad was the only team whose brand value declined by one per cent.