A twist in the Tradition: Saree Gifting, Raksha Bandhan
Innovative Startup has postulated with an innovative concept of a weave box, which contains a handloom saree shrouded in the same weave, a summary about the fabric and the weavers, a plantable rakhi and delicious brownies.
The most awaited Raksha Bandhan falls on Aug 22 and all the siblings must be checking for an ideal gift for their sisters. Innovative Saree startup in Hyderabad has evolved up with an innovative ideology of a weave box which basically is a handloom saree wrapped in the identical weave, a minute read about the fabric and the weavers, a plantable rakhi and a box of mouth-watering brownies. The main idea is to add more women to drape handloom sarees more frequently. If a consumer picks a Mangalgiri box, it is promised that the box has the authentic weave and all the information about the saree is sent in a note, states founder Mrinalini Shastry.
Mrinalini desires to make draping sarees more fun and casual. They are a team of 10 professionals who work with weavers across the nation. Specific weaves from across the country are brought in. Signatures and customized weaves are also made. When we have a sister, who is like the mirror, it's worth sending them some Valuable Gifts...