In a world dominated by whatsapp and Telegram, Zoho's Arattai is emerging as a serious contender in the messaging app space. Launched by Zoho Corporation, a Chennai-based tech giant, Arattai has introduced some innovative features in 2025 that even whatsapp hasn't been able to offer. With a focus on privacy, localization, and business functionalities, Arattai is quickly becoming a strong alternative to traditional messaging platforms.

Here’s why Arattai could be the next big thing and how it stacks up against WhatsApp.

1. Data Privacy: An indian Solution to Global Concerns

In recent years, privacy has been one of the biggest concerns surrounding messaging apps, especially WhatsApp due to its data-sharing policies with parent company Meta.

Arattai offers a privacy-first approach:

· Indian Servers: Arattai stores user data on Indian servers, which means it is governed by Indian privacy laws—a feature that has won the trust of many indian users who are wary of foreign-owned apps.

· No Data Mining: Unlike whatsapp, which leverages user data for targeted advertising, Zoho has emphadata-sized no data mining, ensuring that your personal conversations are kept private and not sold for marketing purposes.

2. Seamless Integration with Zoho's business Ecosystem

One of the most standout features of Arattai is its tight integration with Zoho’s suite of business tools. While whatsapp has a business version with basic customer support features, Arattai offers far more advanced options for businesses:

· CRM Integration: Businesses can link Arattai to Zoho's CRM (Customer Relationship Management) system, enabling seamless communication with customers and potential leads directly from within the app.

· Team Collaboration: Arattai includes advanced team collaboration tools, such as project management, file sharing, and task assignments, making it a comprehensive solution for companies.

For organizations using Zoho’s suite of apps like Zoho Mail, Zoho Projects, or Zoho Books, Arattai becomes an invaluable tool that centralizes all communication and business operations within a single ecosystem.

3. No Need for Multiple Apps: Built-In Support for Payments and Transactions

While WhatsApp Pay is available in select regions, it doesn’t offer the full range of transactional features that Arattai does. The app allows for:

· Peer-to-Peer (P2P) Transactions: Arattai supports secure payments and transfers directly within the app, making it easier for users to send money to family and friends or even pay for services like utilities.

· Business Transactions: Companies can also handle client invoices, payments, and transactions within the app, making it a one-stop solution for both communication and finance.

4. Enhanced Group Features: Upgraded to Meet Team Needs

One feature that has caught the eye of both casual users and professionals is Arattai’s revamped group chat capabilities:

· Unlimited Group Size: whatsapp currently limits group chats to 256 members, whereas Arattai supports much larger groups (over 500 members), making it ideal for large teams, communities, or even businesses with widespread employees.

· Smart Group Management: With features like group role assignments and custom permissions, Arattai offers better control for administrators, enabling them to customize group settings, restrict access to certain content, or assign tasks to different members.

This functionality makes Arattai a better choice for users who want a more professional, team-oriented messaging experience.

5. Localized Features and language Support

Given India’s diversity, Arattai has been designed to cater to the needs of a multilingual user base:

· Multilingual Interdata-face: Arattai provides support for a variety of indian languages, making it accessible for users across regions.

· Localized Stickers and Emojis: Users can now personalize their chats with region-specific stickers and emojis, celebrating indian festivals and local culture—something whatsapp has yet to fully implement.

This feature makes Arattai more inclusive for indian users and enables seamless communication for people who may not be fluent in english or other global languages.

6. Better Customization and Personalization Options

Arattai offers a high level of customization that sets it apart from WhatsApp:

· Custom Themes: You can adjust the app’s color scheme, font style, and layout to match your preferences.

· Advanced Notifications: Customize notification tones, set priority notifications, or even silence specific conversations in a more refined way. These features allow users to better manage their app usage based on personal needs.

WhatsApp, on the other hand, offers relatively limited options for customization and personalization.

7. A Focus on Small and Medium Businesses (SMBs)

Arattai has also become a game-changer for small and medium businesses (SMBs). Here’s why:

· Customizable business Profiles: Businesses can create custom business profiles with detailed information about their services, offers, and business hours, making it easier for customers to find the information they need.

· Client Management: Direct customer interactions, feedback, and appointments can be managed right within the app, making it a simple and effective tool for customer relationship management.

8. Strong Focus on Security Features

Arattai offers several advanced security measures that surpass those of WhatsApp:

· End-to-End Encryption: Just like whatsapp, Arattai supports end-to-end encryption. However, Zoho ensures that the encryption process is more transparent, allowing users to have more control over their security settings.

· Two-Factor Authentication (2FA): For added security, Arattai also supports 2FA, adding another layer of protection to your account.

How to Download and Start Using Zoho Arattai

Zoho Arattai is available for both Android and iOS users. Here’s how you can get started:

1. Go to the google Play Store or apple App Store and search for “Zoho Arattai”.

2. Download and install the app on your phone.

3. Open the app, create an account using your phone number, and start exploring the features.

Conclusion: Is Zoho Arattai the Future of Messaging in India?

With its user-centric features, advanced security measures, and business-oriented tools, Zoho Arattai is positioning itself as a formidable alternative to WhatsApp and other global messaging apps. Its focus on localization, privacy, and team collaboration makes it not just a messaging app, but a complete communication platform.

For indian users, businesses, and anyone looking for a more secure and customizable messaging experience, Arattai could be the next big thing. If you're looking for a homegrown solution to rival whatsapp, Zoho Arattai is definitely worth checking out.

 

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The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.