JioHotstar Leads India’s Streaming Market, Outpacing Netflix and Amazon Prime Video in Q2 2025

Balasahana Suresh
India’s Subscription Video On Demand (SVOD) market remains fiercely competitive, but JioHotstar continues to dominate. According to a Q2 2025 report by JustWatch, the platform holds a 25% market share, leaving Netflix and amazon Prime Video trailing behind. Here’s a detailed breakdown.

1. JioHotstar’s Market Share

· 25% of India’s SVOD market in Q2 2025

· Dominance fueled by exclusive sports content, live events, and popular regional shows

· Offers a wide range of entertainment catering to diverse indian audiences

2. Netflix and amazon Prime Video

· Netflix and amazon Prime Video remain popular but lag behind JioHotstar in subscription numbers

· Both platforms focus heavily on premium original content but data-face stiff competition from localized content and sports streaming on JioHotstar

3. Key drivers of JioHotstar’s Success

· Affordable subscription plans compared to international competitors

· Strong regional content offerings in multiple indian languages

· Exclusive rights to major sports events, including cricket, which attracts millions of viewers

4. Consumer Preferences in India

· indian viewers increasingly prefer regional content, live sports, and mobile-friendly streaming

· Platforms offering affordable, localized, and diverse content see higher engagement and retention

5. Trends in the SVOD Market

· Localized content continues to drive subscriptions for platforms like JioHotstar

· Live sports streaming remains a significant factor in market dominance

· Premium international content still attracts a niche audience for Netflix and amazon Prime Video

6. Implications for Competitors

· Netflix and amazon Prime may need to increase regional content offerings and explore partnerships to remain competitive

· JioHotstar’s focus on affordability, sports, and regional entertainment provides a strong moat in the indian market

7. Future Outlook

· JioHotstar is likely to maintain its leading position if it continues to innovate and expand content offerings

· Other platforms may adapt pricing, content strategy, or partnerships to close the gap in market share

8. Key Takeaway

JioHotstar’s 25% market share in Q2 2025 highlights its dominance in India’s streaming ecosystem. With a winning combination of sports, regional content, and affordability, it continues to outpace global giants like Netflix and amazon Prime Video.

 

Disclaimer:

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.

For more interesting updates click and follow Indiaherald WhatsApp channel

Find Out More:

Jio

Related Articles: