The Catch That Might Be Worth ₹500 Crores
Because this wasn’t just a sporting win — it was a market signal.For decades, women’s cricket has lived in the shadow of men’s sponsorships. Even after moments of brilliance — 2005, 2017, Commonwealth 2022 — brands treated it like a “CSR cause,” not a commercial asset.But this world cup changes everything.Think about it: india beat australia — the team that practically owns the women’s game — in a record chase of 339. Then dominated south africa in the final.
The metrics are insane: highest chase, most runs, highest wickets, record viewership spikes — all without the “superstar machinery” that men’s cricket enjoys.Smriti Mandhana finished with 434 runs. Deepti Sharma took the most wickets. Harmanpreet led with ice-cold consistency.
And Amanjot’s catch? That image will be replayed for years — the “Kapil Dev moment” of women’s cricket.Here’s where it gets interesting:
Brands follow eyeballs, and eyeballs follow emotion. Yesterday, india didn’t just watch a match — they felt it.
Social media exploded with engagement levels equal to the men’s t20 world cup final.
TV ratings are expected to cross ₹250 crore in ad value.And when emotions meet economics, markets shift.In 2023, the Women’s Premier League (WPL) fetched ₹1,200 crore in franchise value. Analysts predict this world cup could double that valuation before the next season — if marketed right.
Smriti and Harmanpreet are about to become brand archetypes: not “female versions” of Virat and Rohit, but standalone icons.Cricket boards will need to renegotiate pay parity. Broadcasters will rethink prime-time slots. Even schools and academies will now justify investing in girls’ cricket as a viable career, not a hobby.So yes, Amanjot’s catch turned the match.
But more importantly — it flipped the economics of indian cricket.Not since 1983 has a single sporting moment carried this much commercial consequence.And for once, that’s the real victory — not just the trophy.