Dettol Hygiene Loyalty Card — the world’s first child centric social impact loyalty programme
🌍 1. What Is the Dettol Hygiene Loyalty Card?The Dettol Hygiene Loyalty Card is a child‑centric social impact loyalty programme created to make hygiene learning fun, rewarding and meaningful for kids aged 6 – 14 years. It was globally launched at the World Economic Forum (WEF) 2026 in Davos, showcasing India‑rooted public health innovation on the world stage.🎯 2. Putting Children at the heart of HealthUnlike traditional loyalty cards focused on shopping or rewards, this programme places children at the centre — turning simple daily hygiene habits into opportunities for reward and impact. It’s built around the belief that early habit formation leads to lifelong health benefits.🪙 3. Hygiene as a “Currency of Trust”Instead of points for purchases, kids earn “Swasth Coins” for completing positive hygiene actions — such as regular handwashing and other healthy practices. These aren’t just tokens: they represent trust, consistency and community wellness.📱 4. How It Works: Digital, Safe & GamifiedThe card connects to a secure mobile App via a QR code — with parental supervision and consent built into the login process to ensure safety. Once inside the App, children can:
✔ Track hygiene tasks across key pillars
✔ Earn Swasth Coins, badges and milestone rewards
✔ See progress on leaderboards and unlock new incentivesParents or guardians are involved every step of the way to ensure child safety and accountability.🎁 5. Real Rewards That MatterThe programme combines behaviour change with meaningful incentives. As kids collect Swasth Coins and reach milestones, they can receive items like:
✨ Ergonomic backpacks
✨ Home‑based hygiene labs
✨ Other rewards designed to reinforce good habits and learning.🏘️ 6. Building Healthier CommunitiesBeyond individual habits, the programme encourages children to understand how their consistent hygiene actions help entire communities stay healthier and safer — especially during epidemics, pandemics or everyday life.This approach reframes hygiene from a personal routine to a shared contribution to public well‑being.📈 7. Aiming for Massive Reach in IndiaUnder the umbrella of the Dettol Banega Swasth India campaign — one of India’s longest‑running public health movements — the Hygiene Loyalty Card aims to positively nudge hygiene behaviours of up to 40 million children across 1.4 million schools in India.🧠 8. More Than Rewards — It’s Real Behaviour ChangeThe programme doesn’t just entertain — it’s designed to encourage lasting behaviour change by combining learning, daily practice and measurable outcomes. This can help kids carry healthy habits into adulthood and influence their families and peers too.🌐 9. From india to the World StageBy launching at WEF 2026 in Davos, Dettol is emphasizing that local, child‑focused health innovation can influence global conversations on public health and prevention — showing how small, everyday choices can scale into global impact.🧩 10. Why It Matters: health, Habits & HopeAt its core, the Dettol Hygiene Loyalty Card transforms simple hygiene routines into a positive, rewarding journey for children. By empowering the next generation with knowledge, habits and incentives, the initiative seeks to create healthier individuals, families and communities — helping protect against diseases and improving public health outcomes over time.✨ Bottom Line:
This isn’t just a card — it’s a new model of social impact that makes hygiene engaging, educational and rewarding for kids, while reinforcing the idea that healthy habits are a shared social good. Disclaimer:The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.
✔ Track hygiene tasks across key pillars
✔ Earn Swasth Coins, badges and milestone rewards
✔ See progress on leaderboards and unlock new incentivesParents or guardians are involved every step of the way to ensure child safety and accountability.🎁 5. Real Rewards That MatterThe programme combines behaviour change with meaningful incentives. As kids collect Swasth Coins and reach milestones, they can receive items like:
✨ Ergonomic backpacks
✨ Home‑based hygiene labs
✨ Other rewards designed to reinforce good habits and learning.🏘️ 6. Building Healthier CommunitiesBeyond individual habits, the programme encourages children to understand how their consistent hygiene actions help entire communities stay healthier and safer — especially during epidemics, pandemics or everyday life.This approach reframes hygiene from a personal routine to a shared contribution to public well‑being.📈 7. Aiming for Massive Reach in IndiaUnder the umbrella of the Dettol Banega Swasth India campaign — one of India’s longest‑running public health movements — the Hygiene Loyalty Card aims to positively nudge hygiene behaviours of up to 40 million children across 1.4 million schools in India.🧠 8. More Than Rewards — It’s Real Behaviour ChangeThe programme doesn’t just entertain — it’s designed to encourage lasting behaviour change by combining learning, daily practice and measurable outcomes. This can help kids carry healthy habits into adulthood and influence their families and peers too.🌐 9. From india to the World StageBy launching at WEF 2026 in Davos, Dettol is emphasizing that local, child‑focused health innovation can influence global conversations on public health and prevention — showing how small, everyday choices can scale into global impact.🧩 10. Why It Matters: health, Habits & HopeAt its core, the Dettol Hygiene Loyalty Card transforms simple hygiene routines into a positive, rewarding journey for children. By empowering the next generation with knowledge, habits and incentives, the initiative seeks to create healthier individuals, families and communities — helping protect against diseases and improving public health outcomes over time.✨ Bottom Line:
This isn’t just a card — it’s a new model of social impact that makes hygiene engaging, educational and rewarding for kids, while reinforcing the idea that healthy habits are a shared social good. Disclaimer:The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.