Zomato, renowned for its quirky marketing antics both in the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital realm and beyond, has once again thrust itself into the spotlight for a tale that seems straight out of the ‘corporate drama’ playbook. As asserted by a research intern at IIT Delhi, zomato purportedly extended a staggering offer of Rs. 1.6 crore during campus placements, only to retract it later. shared a screenshot of his college’s notice on the micro-blogging site ‘X,’ notifying students that certain companies, including zomato for the position of ‘Algorithms Manager,’ would no longer be participating in the placement process. Talwar captioned the snapshot, “Zomato came to the campus, offered 1.6 cr salary, got the hype, and left,” causing a stir on the internet.Some users questioned the authenticity of the high-paying role, while others speculated that it might be a zomato marketing tactic. Amidst the confusion, those who perceived it as Zomato’s masterstroke in the realm of marketing banter had their own narratives. “Zomato got bored of trolling just on notifications,” quipped one observer. “That was actually the gameplan of creating hype,” chuckled another.
However, not everyone was in on the laughter. Some slammed zomato, labelling it a ‘low move.’ “If zomato did this as a marketing stunt, they should be ashamed of themselves” commented one critic. Another chimed in with, “If it was actually a marketing hack, low move even by Zomatos desperate standards. I actually defended that in front of my colleagues I j know this is being thrown on my data-face tomorrow at work.”
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