Why #NoBindiNoBusiness is trending over new Nalli Silks saree commercial
In India, the holiday season has already begun, and in the midst of enormous discounts, shoppers are flocking to buy traditional attire, including sarees. But since its most recent advertising campaign, the venerable indian saree brand Nalli Silks has been subject to significant criticism.
For this holiday season, Nalli Silks has launched a national advertising campaign and advertisements to promote their new line. The model received a lot of flak for her ensemble, which included a striking yellow silk saree and a bright pink blouse. The model, who was dressed in traditional indian attire, infuriated many by not donning a bindi. tradition dictates that the bindi is a lucky charm and that a traditional costume is incomplete without jewellery and a bindi.
Following the commercial's debut, Nalli Silks came under fire on social media for their decision to feature women without bindis, with the hashtag #NoBindiNoBusiness becoming a trend. Nalli had to remove the advertising that was issued a few days before Navratri. social media users brought up more than just the bindi controversy when they said that, despite it being the holiday season, the model wearing the Nalli Silks saree had a "morose" appearance, not conveying the spirit of celebration.