OTT deal value for Dhurandhar ..?
Bollywood actor Ranveer Singh’s film dhruva is performing exceptionally well at the box office.
The film’s OTT rights were sold before its theatrical release.
Netflix acquired the streaming rights for Dhruva.
According to a bollywood Hungama report, the total deal amount is ₹130 crore.
This deal includes both Part 1 and Part 2, meaning:
₹65 crore per part
83 → bought by Netflix for ₹30 crore
Rocky Aur rani Ki prem Kahani → bought by Prime Video for ₹80 crore.
Therefore, dhruva marks the biggest OTT deal of Ranveer Singh’s career.
Selling OTT rights before the film’s release guarantees fixed revenue, regardless of box office performance.
However, since the film turned out to be a massive blockbuster, the makers could have earned more had they waited.
After division across two parts, makers earned only ₹65 crore per part from the OTT deal.
In comparison, even a flop film like Sikandar was purchased by Netflix for ₹100 crore.
This indicates that Dhruva’s OTT deal was undervalued based on its current success.
Possible reasons:
✔ Risk reduction — recover a major portion of the budget before release.
✔ Lack of confidence about audience reception.
In hindsight, looking at the film’s blockbuster performance, waiting would have been more profitable.
Crossed ₹100 crore in just 3 days.
Analyst Taran adarsh confirmed an extraordinary run across all regions.
Monday (Day 4) collections were higher than Day 1 at many centers, indicating strong word of mouth.
The film is expected to enjoy a long theatrical run.
Kalki 2898 AD (Prabhas) — ₹375 crore (record)
Jawan (Shah Rukh Khan) — ₹250 crore
Salaar — ₹162 crore
Ranveer Singh, Sanjay Dutt, R. Madhavan, arjun Rampal, Akshaye Khanna, Rakesh Bedi
Akshaye Khanna’s performance is receiving special praise.
The film’s OTT rights were sold before its theatrical release.
Netflix acquired the streaming rights for Dhruva.
According to a bollywood Hungama report, the total deal amount is ₹130 crore.
This deal includes both Part 1 and Part 2, meaning:
₹65 crore per part
💰 Comparison With Ranveer Singh’s Previous OTT Deals
83 → bought by Netflix for ₹30 crore
Rocky Aur rani Ki prem Kahani → bought by Prime Video for ₹80 crore.
Therefore, dhruva marks the biggest OTT deal of Ranveer Singh’s career.
⚖️ Did the Makers Benefit or Lose Out?
Selling OTT rights before the film’s release guarantees fixed revenue, regardless of box office performance.
However, since the film turned out to be a massive blockbuster, the makers could have earned more had they waited.
After division across two parts, makers earned only ₹65 crore per part from the OTT deal.
In comparison, even a flop film like Sikandar was purchased by Netflix for ₹100 crore.
This indicates that Dhruva’s OTT deal was undervalued based on its current success.
🎯 Why Was the Deal Finalized Before Release?
Possible reasons:
✔ Risk reduction — recover a major portion of the budget before release.
✔ Lack of confidence about audience reception.
In hindsight, looking at the film’s blockbuster performance, waiting would have been more profitable.
🔥 dhruva box office Performance
Crossed ₹100 crore in just 3 days.
Analyst Taran adarsh confirmed an extraordinary run across all regions.
Monday (Day 4) collections were higher than Day 1 at many centers, indicating strong word of mouth.
The film is expected to enjoy a long theatrical run.
🏆 Most Expensive OTT Deals in India
Kalki 2898 AD (Prabhas) — ₹375 crore (record)
Jawan (Shah Rukh Khan) — ₹250 crore
Salaar — ₹162 crore
🎬 Star Cast
Ranveer Singh, Sanjay Dutt, R. Madhavan, arjun Rampal, Akshaye Khanna, Rakesh Bedi
Akshaye Khanna’s performance is receiving special praise.