Pan-India tag affects Small Budget Movies?

Kokila Chokkanathan
Pan-India tag affects Small Budget Movies?
- Pan-India films should have universal appeal.
- Regional stories require careful adaptation.
- Small cinema deserves support.
The term "Pan-India" is dominating the film industry, but its misuse is alarming. Films are being released in multiple languages, often lacking engaging content, and failing to recover even promotional expenses. True Pan-India cinema requires a universally relatable story, transcending regional boundaries. However, adapting regional stories for Pan-India release can backfire, as cultural nuances may not resonate with audiences from other languages, ultimately leading to box office flops.
For a film to be truly Pan-India, its story must resonate with audiences across the country. Otherwise, industry experts advise against attempting a Pan-India release. Unfortunately, the current Pan-India frenzy is harming young talents, as big-name heroes, directors, and heroines dominate productions. This focus on high-profile projects has marginalized small films, making it challenging for them to secure theaters, despite having quality content.
Producing a Pan-India film typically requires a 2-3 year commitment. During this time, most smaller films are delayed or unreleased, causing financial losses for single-screen theaters and other industry stakeholders. Misjudging a film's Pan-India potential can exacerbate these challenges. If a film fails to resonate nationally, directors and producers data-face severe financial consequences.
The Pan-India trend is crippling small-budget films featuring emerging talent, as they struggle to secure theaters. A Pan-India approach requires a story with broad appeal, but applying this strategy to every hero's film leads to financial losses for directors and producers. The indiscriminate use of the Pan-India label is damaging the industry's credibility.

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