Abhishek Banerjee Acknowledges Paying for PR After 'Stree 2' Release
Abhishek Banerjee Acknowledges Paying for PR After 'Stree 2' Release
Abhishek Banerjee is still basking in the acclaim for his role in stree 2, alongside rajkummar rao and Shraddha Kapoor. In a recent interview, he admitted to hiring public relations professionals to promote positive articles about him, although he noted that much of the praise came organically from fans who enjoyed his performance. He discussed the challenges of PR, explaining that even genuine news can be dismissed as paid promotion.
“Even if organic news comes out, people assume it’s PR. If someone writes something nice, it can feel like a genuine acknowledgment, but everyone thinks, ‘Oh, they must have paid for it,’” he said. He shared that he initially decided to invest in PR during the releases of Paatal Lok and stree 2. While he did spend some money on promotion, he realized that the real buzz came from audience engagement—photos, videos, and memes shared by fans.
The conversation around PR intensified following a ‘credit war’ between Shraddha Kapoor and rajkummar rao after the film's success. abhishek stated that stree 2 belongs to everyone involved, calling any competitive narratives unfortunate. He remarked, “Whenever something succeeds, negativity often follows. people seem to need it to fuel discussions.”
Overall, Banerjee emphadata-sized that he doesn’t focus on negative commentary and remains appreciative of the support for his work.
Abhishek Banerjee is still basking in the acclaim for his role in stree 2, alongside rajkummar rao and Shraddha Kapoor. In a recent interview, he admitted to hiring public relations professionals to promote positive articles about him, although he noted that much of the praise came organically from fans who enjoyed his performance. He discussed the challenges of PR, explaining that even genuine news can be dismissed as paid promotion.
“Even if organic news comes out, people assume it’s PR. If someone writes something nice, it can feel like a genuine acknowledgment, but everyone thinks, ‘Oh, they must have paid for it,’” he said. He shared that he initially decided to invest in PR during the releases of Paatal Lok and stree 2. While he did spend some money on promotion, he realized that the real buzz came from audience engagement—photos, videos, and memes shared by fans.
The conversation around PR intensified following a ‘credit war’ between Shraddha Kapoor and rajkummar rao after the film's success. abhishek stated that stree 2 belongs to everyone involved, calling any competitive narratives unfortunate. He remarked, “Whenever something succeeds, negativity often follows. people seem to need it to fuel discussions.”
Overall, Banerjee emphadata-sized that he doesn’t focus on negative commentary and remains appreciative of the support for his work.