Who is the biggest player in OTT market?
Who is the biggest player in OTT market?
There is a different craze seen among the fans regarding films in India. Earlier fans were eager to watch movies in theatres. However, ever since OTT (Over the Top) platforms have arrived in india, people's choices regarding content have changed a lot. OTT platforms got a lot of boost during the Corona period. Earlier, where people were limited to only bollywood content, OTT made them easily available content in almost every language like English, Korean, Spanish, Turkish, Tamil, Telugu, Kannada, Malayalam... sitting at home. The audience took full advantage of the growing OTT market in India. The audience now shifted to content in different languages.
Famous OTT Platforms
Users are getting to see fresh content on OTT. Original content like Sacred Games, Kota Factory, Panchayat, Made in Heaven, Mirzapur is being seen. Currently, many OTT platforms like Disney Plus Hotstar, amazon Prime Video, Netflix, Alt Balaji, jio Cinema, Zee5, Aha, Hoichoi, sony Liv are available in India. All platforms have different plans. There are also platforms like MX Player, which provide content for free. Let us know which OTT platform is dominant in India.
audience base increased by 20 percent
Keerat Grewal, business Development Head, Ormax Media, had said, 'The audience base on OTT in india increased by 20 percent from 2021 to 2022. But from 2022 to 2023, there was only 13 percent growth.
How many OTT users are there in India?
According to Ormax's 2023 report, there are 481 million OTT users in India. There are 101.8 million active paid (B2C) OTT subscriptions. Mumbai, delhi and Bengaluru are the top cities in paid subscriptions, with each of these cities having more than 6 million active paid subscriptions.