Will Word of Mouth promotion makes ‘Tiger 3’ perform well?
Reportedly trade analyst Atul Mohan said tiger 3 has shown “decent” advance sales and may register an opening anywhere between Rs 35 to Rs 40 crore. “The advance booking is decent. The ticket sales will rise closer to the release. We have to consider the fact that the film is releasing on Sunday, on diwali day, so not many people will go to theatres to watch it. However, if the buzz around the movie is good then it will do exceedingly well from monday onwards. The film might open at Rs 35-40 crore and it may continue to do more business as it’s a holiday period,” Mohan told
“Post the release of Pathaan, Shah Rukh Khan rose to prominence again and its success had an effect on his next release, Jawan, while salman Khan’s last few releases underperformed at the box office,” he said. Salman’s last theatrical release was Kisi Ka Bhai Kisi Ki jaan in april this year. “Today, a film earning Rs 100 crore at the box office is not enough, he needs a Rs 200-300 crore hit. So, there’s a pressure because he is salman khan and the tiger franchise is huge,” he added.
The buzz around tiger is not that great in southern india because the movie is not set in the region and it opens on a Sunday, said Chennai-based trade analyst Ramesh Bala. According to Bala, south indian audience is enthusiastic about regional diwali releases such as japan (Tamil), featuring actor Karthi, director Karthik Subbaraj’s jigarthanda Double X (Tamil), raid with vikram prabhu and Sri Divya, actor Dileep-starrer Bandra (Malayalam), and rakshit Shetty’s Sapta Saagaradaache Ello Side B (Kannada). “The two big films in the South are japan and jigarthanda Double X. In the South, it (advance booking for tiger 3) is slow because we have our own movies coming up in Tamil, telugu and Malayalam. people here are looking at Friday, south diwali releases and not hindi releases that’s happening on Sunday, maybe people start looking at buying tickets closer to the weekend,” he said. The trade analyst believes that while tiger 3 could perform well in places like Bangalore, Hyderabad, and Chennai, positive word-of-mouth is necessary for the movie to garner support all over South India.