The next prominent telugu film is called Kushi, and it has a lot riding on it because vijay deverakonda and samantha both hope to make it big at the box office. To get to the point, kushi has completed its censorship procedures and received a U/A certification. The movie's final runtime has been set at 2 hours and 45 minutes. For a love story like Kushi, the running duration is a little bit excessive.
The problem is that if there is any latency, the frequency of bathroom breaks and smoke breaks will increase. The challenge will be to keep the audience interested throughout. However, Siva Nirvana, who has a talent for creating romantic comedies, might be taking a calculated gamble here. In a time when manufacturers are pushing for short runtimes, he would not have chosen this runtime otherwise. Vijay is using events to promote Kushi, which will be released on september 1st.
Several netizens feel that the movie is carrying flop vibes already and with Chay fans already targeting samantha, even a slight average talk would result in the failure of the movie. The movie is releasing on 1st september across the World.