PVR’s Shocking Decision Sparks Off Debate
The merger simply increased the number of screens, and the chain is sure that moviegoers are returning to theatres. In the following fiscal year, they also want to add 180 more displays. Additionally, it is analyzing the economics of ticket prices, food and drink, advertising, and operating expense revenue. Shah Rukh Khan's Pathaan got the year off to an exciting start. Avatar: The Way Of Water by james cameron also performed admirably. Additionally, the multiplex owners have benefited from the most recent hit, The kerala Files. But every other major name has failed miserably.
Social media users are now debating this. There is fierce competition for viewers' attention thanks to Netflix and YouTube, so chains need more blockbusters to boost profitability. The biggest obstacle, according to others, may be people becoming accustomed to their own kind of home theatres. Even the young couples who went to the movies to experience some intimacy have switched to OYO. The audience is also displeased with having to pay the same price to see either a Rs. 25 crore movie like Selfiee or a Rs. 250 crore spectacle like PATHAAN.