In former decades, individuals had no other option for entertainment except the movies. However, today's average person uses social media on his or her mobile device for free amusement. The middle-class individuals mentioned above express interest in spending weekends at home watching their favourite movie on a big screen. The rise of OTT has definitely put the theaters on backfoot and most of them are not showing interest these days.
Popular OTTs easily provide a wide selection of movies in various languages from around the world. Therefore, they don't even consider going to the movies at the theatre till and until they have the impulse to do so. They need to locate a very intriguing, unusual picture that is the buzz of the country in order to satisfy that craving.
Otherwise, the only regular viewers of any movie are the viewers of the friday morning shows, who in any given city number barely a few hundred. As a result, the performances or theatres will be reduced to accommodate only certain numbers of spectators, while the others will be compelled to close. The actors have to cut down their remuneration right now and help the producers to breathe a bit right now.