Small movie producer himself sells tickets
A while back, three Tamil movies planned release and of these Jiiva starrer Kee released after a gap of a year, Atharvaa movie 100 and Vishal starrer Ayogya were postponed and released only recently. The movies had no hype whatsoever.
When these movies data-faced release troubles a small movie producer made a request to audience watch his film in theaters. Small movies like Enge Sendrai en Uyire, Unmayin Velicham and Kadhal Munnetra Kazhagam were also planned to release.
When audience left the theatre because of non-release of Ayogya and 100 a small producer named RV Pandi who bankrolled Enge Sendrai En Uyire begged the audience to see his movie, and he got tickets from counter and sold to people for lesser rates.