Modern lifestyles have shifted dramatically toward convenience eating.

Ultra-processed foods like chips, cold drinks, cookies, and frozen meals are now daily staples for many people.

A recent study by researchers from Harvard university, university of Michigan, and Duke university suggests these foods may be as addictive as tobacco.

The findings were published in the health policy journal Milbank Quarterly.

🧠 Engineered to Hook

Researchers argue that ultra-processed foods are not just regular food items.

They are scientifically engineered using precise combinations of sugar, salt, unhealthy fats, and additives.

These ingredients are carefully balanced to stimulate the brain’s reward system.

The strategy resembles techniques historically used by tobacco companies to enhance addiction.

The goal, experts say, is to increase cravings and encourage repeated consumption.

🏭 industry Tactics

Companies producing soft drinks, packaged cereals, and frozen pizzas reportedly use advanced food engineering techniques.

These techniques optimize flavor, texture, and mouthfeel to make products irresistible.

Researchers claim the business model focuses on maximizing consumption frequency rather than improving nutrition.

Advertising strategies often target children and teenagers to build early brand loyalty.

🚸 Impact on Children

A UNICEF report published in The Lancet highlights alarming trends.

In 11 surveyed countries, 10–35% of children under five regularly consume sugary soft drinks.

Nearly 60% of young people admitted to eating at least one ultra-processed product daily.

In wealthy nations, these foods account for more than half of total daily calorie intake.

Consumption is also rising rapidly in low-income countries.

📢 Calls for Regulation

Experts recommend stricter regulations similar to tobacco control policies.

Suggested measures include warning labels, higher taxes, restricted sales in schools and hospitals, and limits on child-focused advertising.

Unlike tobacco, food cannot be eliminated because it is essential for survival.

Therefore, experts stress that responsible regulation is critical to protect public health.

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