This Chinese company joined hands with Reliance!
Chinese e-commerce company SHEIN and mukesh Ambani's company reliance Retail are planning to expand their supplier base in india and sell Shein brand clothes made in india worldwide. This work can start in the next 6-12 months.
The company wants to increase its sourcing
According to a Reuters report, e-commerce company Shein was started in China, but now its headquarters is in Singapore. After the US imposed tariffs on goods coming from China, the company was forced to change its sourcing. The company plans to increase the number of its indian suppliers from 150 to 1,000 within a year. The company wants to build 1,000 indian factories to make Shein-branded clothes for different websites around the world within a year. The clothes made in india will be listed first on its US and british websites. Shein's biggest market is the US, but now that the US has imposed tariffs on Chinese imports, Shein wants to increase its production in India. Now, in collaboration with reliance, the company's target is to sell Shein's clothes made in 1,000 indian factories worldwide through its website in 12 months.
Shein gave license to Reliance
Shein has given reliance the license for its brand in India. Under this, reliance is responsible for the manufacturing, supply chain, sales and operations of clothes in India. In December, Commerce and industry Minister piyush goyal told parliament that the aim of the Shein-Reliance partnership was to create a network of indian suppliers to sell Shein-branded clothes. Shein sells clothes at low prices, such as dresses for $5 and jeans for $10. These clothes are sent to about 150 countries from 7,000 suppliers in China.
Launched in india in 2018
Shein was launched in india in 2018, but in 2020 the government banned some Chinese companies, including Shein. Under a licensing deal with reliance industries, it made a comeback in february and launched SheinIndia.in to sell Shein-branded clothes made in local factories here. While Shein's other websites mainly sell clothes made in China.