How Bollywood and South Cinema Are Normalizing Cuckoldry Under the Guise of Romance?

SIBY JEYYA
The Disturbing Trend of Cuckold Propaganda

In an era where cinema shapes societal norms, bollywood and South indian films are increasingly peddling a dangerous narrative: the glorification of cuckoldry masquerading as love. Recent releases like "Satyaprem Ki Katha" and "Dude" are not just stories of romance; they are insidious propaganda pieces that normalize emotional and sexual betrayal, all while wrapping it in a veneer of nobility. These films don’t just tell stories—they rewrite the script of masculinity, fidelity, and self-respect, and it’s time we call out this toxic trend before it becomes the new normal.

Satyaprem Ki Katha: A Tale of Torture, Not Love

"Satyaprem Ki Katha," a film that ostensibly aims to explore love and redemption, instead serves up a cocktail of manipulation and degradation. The protagonist, Katha, is not the asexual damsel in distress that the film initially portrays. She had a boyfriend, engaged in sexual relations, and even underwent an abortion—facts her parents conveniently hid to marry her off to Kartik Aaryan’s character, Sattu. What follows is not a love story but a saga of torture. Katha subjects Sattu and his family to emotional abuse, a narrative choice that frames her actions as justified pain rather than accountability.

The turning point, where Katha supposedly accepts Sattu after he beats her ex-boyfriend, is particularly disturbing. It’s not a moment of love; it’s a power play, a validation of violence as a pathway to acceptance. This film doesn’t celebrate love; it celebrates a man’s willingness to endure humiliation and violence for a woman who repeatedly disrespects him. The message is clear: real love means being a doormat, and real men are cucks.

Dude: The Cuckold’s Manifesto

If "Satyaprem Ki Katha" is subtle in its degradation, "Dude" is an outright manifesto for cuckoldry. Agan, played by pradeep Ranganathan, loves Kural, who loves someone else. Yet, Agan marries Kural to protect her from her caste-minded father, who would otherwise kill her boyfriend. The plot thickens when Kural gets pregnant by her boyfriend after marrying Agan, who then magnanimously decides to raise the child as his own and even allows Kural and her boyfriend to continue their relationship.

This is not a story of sacrifice; it’s a blueprint for emasculation. Agan’s character is not heroic; he’s pathetic, a willing participant in his own cuckolding. The film’s attempt to frame this as love is laughable at best, dangerous at worst. It normalizes a scenario where a man’s identity, dignity, and sexual agency are secondary to a woman’s desires, all under the guise of progressive storytelling.

The Cuckold Narrative: A Dangerous Normalization

Both films are part of a broader trend in indian cinema where cuckoldry is increasingly portrayed as an act of love rather than betrayal. This narrative is dangerous because it erodes the very foundation of trust and respect that relationships are built upon. It suggests that men should not only tolerate but also embrace their partner’s infidelity, framing it as a noble act rather than a breach of trust. This is not love; it’s degradation, and it’s being sold to audiences as the pinnacle of romantic sacrifice.

The normalization of cuckoldry in cinema has real-world implications. It influences societal expectations, particularly among young viewers who are still forming their understanding of relationships. When films like "Satyaprem Ki Katha" and "Dude" are celebrated, they send a message that emotional and sexual betrayal is acceptable, even admirable, as long as it’s wrapped in a narrative of love and redemption.

Why This Matters

Indian cinema has always been a mirror to society, but in recent years, it has become a distorting one. The rise of such narratives coincides with a broader cultural shift where traditional values of fidelity and respect are being challenged by progressive ideals that sometimes veer into permissiveness. Films like these exploit this tension, using the guise of modernity to push boundaries that should not be crossed.

The cultural context is crucial because it highlights the power of cinema to shape perceptions. When audiences see characters like Sattu and Agan celebrated for their willingness to endure humiliation, it reinforces a dangerous stereotype that real love means self-erasure. This is particularly harmful in a society where gender roles are already under scrutiny, and where men are often expected to bear the brunt of emotional labor without complaint.

The Impact on Masculinity and Relationships

The portrayal of masculinity in these films is particularly troubling. Sattu and Agan are not strong, assertive men; they are passive, submissive figures who derive their worth from their ability to suffer. This redefinition of masculinity is not empowering; it’s emasculating. It suggests that a man’s value lies not in his strength or agency but in his capacity to be a victim.

This impact extends to relationships as well. By normalizing cuckoldry, these films undermine the trust that is the cornerstone of any partnership. They suggest that love can survive infidelity, emotional abuse, and even physical violence, a message that is not only false but harmful. Relationships are not battlegrounds for power plays; they are spaces of mutual respect and understanding, and these films distort that reality.

The Role of cinema in Society

Cinema is not just entertainment; it’s a cultural force. It shapes how we view ourselves and others, how we understand love, hate, and everything in between. When films like "Satyaprem Ki Katha" and "Dude" are made, they are not just stories; they are statements. They tell us what society values, what it tolerates, and what it aspires to. And right now, they’re telling us that cuckoldry is love, and that’s a lie we cannot afford to believe.

The role of cinema in society is to reflect and challenge, but these films do neither. They reflect a distorted reality and challenge nothing but the very notion of respect and dignity. They are not art; they are propaganda, and it’s time we recognize them as such.

A Call to Action

The normalization of cuckoldry in indian cinema is not just a trend; it’s a crisis. It’s a crisis of values, a crisis of identity, and a crisis of respect. Films like "Satyaprem Ki Katha" and "Dude" are not just stories; they are warnings, and it’s time we heed them. We must demand better from our filmmakers, better from our stories, and better from ourselves. love is not degradation, and it’s time cinema stopped pretending it is.




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