According to a recent online rumor, Shah Rukh Khan and filmmaker shoojit sircar are collaborating on a new project. After the celebrity was sighted at the Mehboob Studios in Bandra, the report began to go viral. The rumor turned out to be accurate, but it had a small twist: it claimed that SRK and Shoojit were not working together on a movie but rather that it was an advertising for a cookie company.
Filming for the advertisement is already over, and Shoojit is directing it. According to an insider, the misunderstanding was caused by SRK's appearance at the Mehboob Studios. The insider also mentioned that the new commercial will have a different type of appeal and that the two worked without sacrificing anything. It is anticipated to air in two weeks, with filming having started on february 28. Notably, since their early years in Delhi, Shoojit and SRK have maintained a strong relationship.
It was the proper decision for SRK to choose an advertisement over a major project, even if many people would be unhappy that he did not sign a new film with Shoojit. In the past, Shoojit was an underappreciated filmmaker. But there is no longer a market for his pictures, particularly among moviegoers. Even if his films could do well on OTT, SRK is not in a position to work on any OTT ventures. If Shoojit wants to, he may still choose to create an SRK movie. However, if he is not prepared to ruin his or SRK's career in any way, he should avoid directing SRK in a movie.
Filming for the advertisement is already over, and Shoojit is directing it. According to an insider, the misunderstanding was caused by SRK's appearance at the Mehboob Studios. The insider also mentioned that the new commercial will have a different type of appeal and that the two worked without sacrificing anything. It is anticipated to air in two weeks, with filming having started on february 28. Notably, since their early years in Delhi, Shoojit and SRK have maintained a strong relationship.
It was the proper decision for SRK to choose an advertisement over a major project, even if many people would be unhappy that he did not sign a new film with Shoojit. In the past, Shoojit was an underappreciated filmmaker. But there is no longer a market for his pictures, particularly among moviegoers. Even if his films could do well on OTT, SRK is not in a position to work on any OTT ventures. If Shoojit wants to, he may still choose to create an SRK movie. However, if he is not prepared to ruin his or SRK's career in any way, he should avoid directing SRK in a movie.
