Indian-American Lady Takes Netflix To Next Level
Bella Bajaria, an indian lady, is the creator of some of the best Netflix original shows and movies, including Squid Game, Bridgerton, and Wednesday. The Chief Content Officer is leading the streaming behemoth to new heights by overseeing and approving 500 projects from 27 countries. On The Wrap's list of "Changemakers 2024," Bajaria was the only Indian-American woman. Fifty-one women who "shaped industries, inspired change, and broke barriers this year" were honored in the fifth edition of this annual accolade.
This year, the indian American executive oversaw a huge $17 billion production budget for Netflix. In exchange, the platform has received widespread praise for its programs, including 24 Emmys in 2024. Business-wise, there is reason for celebration as Netflix's Q3 revenue increased by 15% to $9.8 billion. Despite moderate subscriber growth, this rising trend is sustained by popular shows like Baby Reindeer and Blue Eye Samurai.
Bajaria began her career as a clerk at her parents' car wash and has since worked for major networks including CBS. Prior to joining Netflix in 2016, she was the first indian woman to hold a leadership position at Universal Television. Before taking on her present position as CCO, she led the OTT platform's scripted and unscripted programming for seven years. She now shares an elite position with some of the best women in the industry because to her inspirational path.
Bajaria began her career as a clerk at her parents' car wash and has since worked for major networks including CBS. Prior to joining Netflix in 2016, she was the first indian woman to hold a leadership position at Universal Television. Before taking on her present position as CCO, she led the OTT platform's scripted and unscripted programming for seven years. She now shares an elite position with some of the best women in the industry because to her inspirational path.