Why Special Songs Are Now In Vogue?
Once avoided by top actresses, special songs are now a sought-after trend in expensive movies. These upbeat songs have become a staple of popular films, and today's A-list celebrities, such as Samantha, tamannaah, shruti Haasan, and Sreeleela, embrace them. Alongside tamannaah (Kaavaala, Jailer) and Raashi Khanna (Panchuko, Baak), Sreeleela's first special song, Kissik, in Pushpa: The Rule, cemented the popularity of these heart-pounding scenes as major crowd-pullers.
Producer Lagadapati sridhar claims that these songs are now "special songs" rather than merely item songs. Prominent women dominate these figures in high-profile productions, earning greater exposure and mileage than certain heroine parts in less well-known films. They have a huge appeal to both young people and the general public, frequently going viral all across the world. Actresses receive relatively little money for these songs, despite their popularity. "Actresses can earn approximately ₹1 crore for five days of work in a special song, compared to ₹2 crore for 50 days as the female lead," sridhar observes. It has broad recognition, is profitable, and is effective.
The lack of opportunity for women-centric parts in popular film is another factor contributing to the trend. Actresses are using these dance sequences to stay in the spotlight when movies like alia Bhatt's Jigra are having trouble at the box office. sridhar goes on to say that lesser-known actresses need to change fast to remain relevant if even alia bhatt has to deal with such difficulties. These carefully chosen songs serve as marketing tools, frequently including prominent divas who are not in the main cast. From Tamannaah's numerous blockbusters to Norah Fatehi's (Le Le Raja, Matka), these songs generate excitement and momentum at the film office. By fusing glamor, skill, and marketability in a way that appeals to today's audiences, sridhar says, "Special songs are now a ticket to instant fame."