JAGUAR Changing Their Iconic Logo - Netizens Feel Biggest Downgrade
As it enters a "new era" that highlights its impending array of all-electric vehicles, Jaguar has introduced a new logo that highlights its upscale british pronunciation. The 102-year-old luxury carmaker said tuesday that it is changing its old logo, which was all capital letters, to a new one that is meant to be a "powerful celebration of modernism."
As they say across the pond, it's also a little more of the classic "Jag-you-are" and less of the American "Jag-wahr."
In an attempt to reinvent itself as an electric vehicle manufacturer, Jaguar, which is arguably best known for its expensive racing cars and opulent sedans, has reduced its lineup to just one model in the US—the F-Pace SUV—and ceased selling any vehicles in the UK.
Following the company's reimagining, the first electric car is anticipated to enter production in 2026.
Except for "G" and "U," which the firm claims illustrates the "unexpected by seamlessly blending upper and lowercase characters in visual harmony," the gold-colored Jaguar letters, created using a proprietary typeface, are spaced out and in lowercase.
As they say across the pond, it's also a little more of the classic "Jag-you-are" and less of the American "Jag-wahr."
In an attempt to reinvent itself as an electric vehicle manufacturer, Jaguar, which is arguably best known for its expensive racing cars and opulent sedans, has reduced its lineup to just one model in the US—the F-Pace SUV—and ceased selling any vehicles in the UK.
Following the company's reimagining, the first electric car is anticipated to enter production in 2026.
Except for "G" and "U," which the firm claims illustrates the "unexpected by seamlessly blending upper and lowercase characters in visual harmony," the gold-colored Jaguar letters, created using a proprietary typeface, are spaced out and in lowercase.