The Secret Mantra to Recover - "Brand FLOP as HIT"

G GOWTHAM
Talks are underway to acquire the bulk of dharma productions, the production company of karan johar, from RP Sanjiv Goenka's Saregama india Ltd. This occurs amid difficulties facing the film business. The way that movies make money has changed, and dharma is one of several production companies that is having trouble. While celebrity salaries are rising, they are less reliant on wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights and satellites.
For some time now, dharma productions has been seeking investors. They have spoken with a number of significant businesses and entrepreneurs. Saregama hopes to benefit from Dharma's solid industry ties and its capacity to collaborate with well-known celebrities. Considering that there aren't many studios prepared to fund new movies save Jio, Saregama could be better off partnering with Dharma. Dharma's standing may be able to assist obtain better agreements for movies following their theatrical releases.
 

A lot of manufacturers have found it challenging due to the epidemic. Some people think dharma ought to collaborate with a bigger, more established business. A number of Dharma's recent releases, including Mr. & Mrs. Mahi, Yodha, Bad Newz, and Kill, have not fared well at the box office.
 
To be honest, dharma hasn't had a major hit in the previous four years. karan johar is thinking about raising money for other projects by selling the bulk of his shares. Although several experts referred to Brahmastra and Bad Newsz as hits, the corporation suffered significant losses as a result of them. Jigra, Dharma's next movie starring alia bhatt, is scheduled for release in a few months, but not enough excitement is being created about it.
 
 


 


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